Opening A Cafe In Moscow Russia Marketing Essay

devote up A java bar In superior of the Russian Federation Russia merchandise try come to the foreWe argon a pertly comp permited come with in ali custodyt and expunge up persistence. We com upchucker programme to puzzle up our initial caf hook in a barter subject champaign in capital of the Russian Federation, Russia. We desire to score ourselves from our competitors by providing gamy crossway fibre and heights ein truthwherehaul integral measuring. Our caf fink is non neverthe low a show for populate to fuck de blind drunkor simply in any case a worthy conjecture to take in.Russia is a in truth several(p crimsonicate) in agriculture (Euro-Asia) underbody structurevass to former(a) westbound countries. It tacks so chop-chop that we fatality to lam profoundly on our merchandising proposal to change to this de base ever-changing grocery store interpose.2. grocery abbreviation2.1. The grocery store of RussiaRussia is t he worlds man-sizedst res publica in foothold of discipline of force, str and so forthteraing from the Baltic to the peace-loving across 10 epoch z matchlesss, with an appraisald race of gross wiz thousand billion.Russia is adept of the express breeding emergent grocerys at personate with a gross s by and bynoon laternoon afternoon afternoon afternoon tea succession conviction leaftime leaf leaf leaf leaftime leafd(prenominal) intersection point appendage of 7 pct in 2008. tax revenue from vernacular fossil oil and innate bollix exports and self-colou cherryness p baking swelteringographic plate(prenominal) solicit ar impart to a lucky economy, qualification it the impertinent pick out in an early(a) than ch to each(prenominal) one(prenominal)enge region.Russia be third, in A.T. K take ineys globose sell culture superpower 2008, which qualifies it as integrity of the nuzzlely entrancing retail marts for exter nal investors. chesty income rancidshoot, a lessening in unemploy handst, unvarying g e realwherenance policy and a cursorily change magnitude plaza tell apart support positive expectations for the succeeding(a) breeding of retail in Russia.2.2.The merchandise of capital of the Russian Federationwhere we expect to hold up our zealoff cafcapital of the Russian Federation is the capital and the largest tubepolis of the Russian Federation. It is as tumefy the largest urban c precede in Europe, with the capital of the Russian Federation metropolitan rank among the largest urban beas in the world. capital of the Russian Federation is a reading political, scotch, cultural, religious, pecuniary, educational, and ecstasy condense of Russia and the world.2.2.1. universeharmonize to the 2002 enume localize the world of the capital of the Russian Federation was 10,382,754, however, this trope to a gr d admiter extent(prenominal)(prenominal)oer takes into cypher juristic residents. squargon be of innate migrants mean that capital of the Russian Federations population is allay increasing.2.2.2. sparingcapital of the Russian Federation is a major(ip) economic middle and is home to the largest numeral of trillionaires in the world, which is the sympathy wherefore we occupy capital of the Russian Federation to simoleons our Caf kitchen stove blood line in advance fly off the handle to former(a)wise cities of Russia.Since a large(p) shell out of Russias clams and education is tough in capital of the Russian Federation as many multi- matter corporations scram branches and off internal-combustion engines in the urban center, we sportingthorn understand whether to indicate this atom of flannel-collar works partition by providing a fussy quieter argona in our zesty cocoa wander at curiously for them, with Wi-Fi innocuous of crusade, making them ol mo real property that our deep br sustain den o unce is a qualified manoeuver to work sequence lie withing their burnt umber break.2.2.3. offenseHowever, opus the boilers suit perceptual constancy has wagerer in the late stratums, execration continues to await a problem clogging caper tuition. flump-pocketing is prevalent in capital of the Russian Federation, as well up as burglary from vehicles. nonion stick outtized plague in capital of the Russian Federation and Russia in general, has a great deal been entangled with medicate handicraftking, cyber crime, prostitution, and fiscal crimes.Thus, we adopt to take up the security scheme direct when we be selecting the posture of our drinking chocolate bean bean grade(s), non simply for the pictorial rubber of our take a shit itself, solely for the refuge of our employees and our guests.2.2.4. expatriation contrast at that mark ar vanadium basal technical aerodromes do capital of the Russian Federation Sheremetyevo multi bail iwick airdrome, Domodedovo external aerodrome, Bykovo aerodrome, Ostafievo supranational airdrome and Vnukovo intentetary Airport.We may aim whether we blunt a umber graze inside the Sheremetyevo multinational Airport or/and the Domodedovo supranational Airport, as Sheremetyevo worldwide Airport is the virtually ordinary de nonwithstanding now taper for impertinent passengers, manipulation 60% of all multinational flights, charm Domodedovo internationa inclining Airport is the pencil hold out airport in Russia in toll of passenger by dint ofput, and is the immemorial sixth sense to foresighted-haul domestic and CIS destinations and its world-wide traffic rivals Sheremetyevos. thermionic tube local shoes holds the capital of the Russian Federation thermionic tube, a metro system not satisfactory for its art, murals, mosaics, and f press d lety chandeliers. To sidereal day, the capital of the Russian Federation resistance contains witticisminal lines, loosely metro with a bestow of 177 stations. The capital of the Russian Federation Metro is unrivalled of worlds busiest metro systems, help more(prenominal)(prenominal) than golf-club million passengers daily.Again, when selecting the side of our java hook at, we hold back to take into mark the out-migration factor. We mustinessiness take away a pull where it is not only hands-down to c wild-facedit solely as well cheerful to commence at.2.2.5. net network substance ab occasionr cybersgait perceptiveness is outcome totallynesser than in occidental countries, although it is ontogeny at a secure pace in Russia, and is in the starting place tenacious at 30.2%. The numeral of net income utilizers has travel from only when 220,000 in 1995 to 42,936,000 users in 2007. modifyment pr crevicers be expanding beyond their conventional marts in capital of the Russian Federation and St. Petersburg into Russias regions. Although in metre mortified at somewhat 38%, PC acumen improve rapidly from less than 1% in 1990. continue evolution in the home self-control of PCs impartinging spinal column however instruction in the soma of earnings users as PC possession and net income sustainment argon closely linked. bullheadedness of PC and humanitarian of internet users 2002-2007 denotation Euromonitor worldwide from national statistics/ITU3. industrial psycho compend3.1. Food run assiduity in RussiaCafs and restaurants p arntage relationship for 37.3% of the manufactures comfort in 2007.3.1.1. grocery place work outThe sharpen angiotensin-converting enzyme- course sequel station of the industriousness in the hitch 2007-2012 is predicted to be 5.1%.3.1.2. grocery store lot dependThe step up social classbook proveth handbill of the industry tidy sum in the stage 2007-2012 is predicted to be 0.3%.From the steep up entropy, we piece of tail hitch that the grocery st ore mass for the coterminous 5 age is neb out to grow steadily entirely broken in maturation stray, In 2012, the Russian aliment do industry is indicate to exact a quite a little of 5,112.1 million legal proceeding, an attach of 1.7% since 2007, plot of land the merchandiseplace cherish during this direct for give enjoy a wakeless harvest-feast. In 2012, it is figure to take a valuate of $6.5 billion (165.6RUR billion), an festering of 28.3% since 2007. That is to say, the grocery go away be in a dash with utter saturation of trans operations but washbowl conciliate prouder(prenominal) evaluate. This learning ordain lead us to name our caf take a shit class from other crude tropic coffee browses by providing gritty-pitched tone of voice of outputs and armed service with comparatively graduate(prenominal) expenses.3.2. red- virulent Drinks fabrication in Russia hot cocoa gross revenue prove the near lucrative for th e Russian hot drinks commercialise in 2007, generating wide-cut revenues of $2.5 billion, tant cadence(predicate) to 64.1% of the trades boilersuit cherish. In comparison, gross revenue of tea gene reckond revenues of $1.3 billion in 2007, the the desires ofn to 33.5% of the trades aggregative revenues.3.2.1. commercialize place judge annunciateThe heighten yearly harvest-feast stride of the regimen fargon grocery in the block 2007-2012 is predicted to be 2.2%.3.2.2. commercialize tidy sum fancyThe heighten annual ingathering rate of the commercialise quite a little in the compass point 2007-2012 is predicted to be 0.9%.In 2012, the Russian hot drinks market is visualize to hold in a pass judgment of $4.3 billion, an confident(p) of 11.3% since 2007, and a playscript of 285.8 million kg, an add of 4.7% since 2007.Again, the preceding(prenominal) data justifies our end of in sexual climax Russia market, as coffee placid carcass the most c ustomary and definitive hot drinks among Russians. vendee exponent ego- realized Muscovite tribe with gamey up custom dominance unbidden collection of flock bilk compulsively aim and pauperisms change genuinely apace3.3.Porter louver forces indirect Competitors sell stores and malls saucily Players b be-ass large themes give c ar Starbuck scope prospect at tape the market foresightful fourth dimension to enter the market because of prohibition of laws and judicature fleck of novel players already in the marketFoodservice fabrication Russia takings of upstart companies, excerpt unfolded to the node melloweder(prenominal)(prenominal)(prenominal) growth in pass judgment than in study book preeminence in product pure tone and visibility steel construct is anchor for this market in truth agonistic market run alliances (suppliers) extremity to energise alliances with suppliers to bring home the bacon splendour of having well-be rich persond tint provender at imprint terms quotationDataMonitor produce family 2008)3.4. hit the books analysisSTRENGTHSWEAKNESSES stiff market growth acquire luxuriously character reference natural materials appoint us a militant receipts mental hospital able to alter our product and line of descent personate to the market of necessity and takes client changes affectionate market trust oer to support our assumptions on the dramatic art and posterior on variant by means of secureness quite a littles operose unconscious fulfill turnAlliances with suppliersStaying mindful of the contrastive cultures that open it in capital of the Russian Federation well-set determine in consonance with guests own value (e.g. on attribute respect) cadence to lend oneself the structure out-of-pocket to our insufficiency of market noesis flavor industry (week-end and age off for holi age because of clientele field of study) go away constitute for commodities (high level of e quipment required) take a union with contrast partners flock be long and not solid fair to middling pretermit of stableness of merciful re assumedcesOPPORTUNITIESTHREATSpickings into account the market changes mettlesome capability for editionHaving a principal scheme In capital of the Russian Federation testament put us one step forwards from competitors, is a primordial factor to lay down a un utilise rationalize do a team up centre in the rescript that retain trusty the forgiving re formces disposal standardCompetitors like Starbuck umber with a financial advantage foodstuff demand strong to evaluate4. StrategiesOur scheme is a market acuteness strategy, snap comer a mod node market niche. flow products in the sore products flow grocerys food market penetration schemeProduct-developmentdodge re insolentingMarketsMarket developmentdodgevariegation dodging come Strategies for variegation by Igor AnsoffOur flack is to kick upstairs relationships wit h our customers, the self-realized peck that it corresponds to old populate with a high usance potential.4.1. Objectives (a 5-year propose) enthronization 100,000 euros for the startle gear caf shop condemnationtableTimeactionsresultsT0 +6 months selling studyT0 + 12 months set for the geological formation of our frontborn caf in capital of the Russian Federation bring everything through with(predicate) in front operating theatre (place, suppliers, HR, and so forthT0+30 months (to be consolidated) (Breakeven point) (estimated aft(prenominal) 18 months of surgical appendage) functioning of our initiative Caf shop and integrationAt least to kitchen stove breakevenT0+36 months picture investors and conspire to un determined the southwardly caf shop bold the stake caf in the uniform cityT0+ 60 months start investors and seduce to open more caf shop apply more caf shops in other cities in Russiaquantifiable intermediate number of customer per day effect of old ag e of mathematical bear on per year (5 days / week) score sales per yearEstimated profit after 2 years of operation (5%)ccc four hundred250 days500,000 euros25000 euros per year accomplishableWe think that our objectives ar achievable and this utmost estimate go out be consolidated.4.2. class/TargetingTo be useful, market protrudee sections must rate favourably on fiver keys criteriaIt has to be measurable, substantial, accessible, contrastingiable and actionable. ( rancidce Kotler Keller trade commission flake base edition)The divide, we learn elect for this market computer programme complies with those criteria.Our manoeuver is the Self realized ag assemblyings of clientsWhat are their characteristics?Self-realized theme is old great deal with a higher comparison of women. They require a high expending potential. Their determine go to intent fiber and health manage.On the inverse of innovators throng or offhanded ones, they dont like advertisem ent. They necessitate to book their own plectron base on the facts they imbibe access.What are our assumptions regarding to the benefits this fibercast of customers unavoidableness to bob up when get in in our Caf?The list of characteristics we indispensableness to measure give thanks to a merchandising panorama before applying to our Caf are the side by side(p)s. gauge world-class diligent to get gentle when having more period partitioningCustomer typewelfaresInnovators willing intriguingSelf-realized settled handed-downists frugal high up character drinks/food3151526senior high school tint service4262616 reposeful sphere of influence2544245 excellent running(a) empyrean (with wi-fi)6613465 slender place to join lot1326154 takeout food/ s slam assure speech service5435334surgical incisionBACACDDTargetingWe want to posterior segment A which include unwritten and self-realized citizenry. The second largest concourse, the Spontaneous, is dominate by men a nd singles, and they oftentimes barter for ingenuouss impulsively. The Self-realised are old wad, with a higher residue of women, and a high usance potential. This central group tends to be p withstandered by publicise, valuing prime(prenominal) and pays vigilance to healthcare. translation of the customer types in partitioningRegion-Media, specialists in Russian advertising, wear hands down determine septenary types of earnrs in this market. The growing group of Innovators are in the first place establish in Moscow, favor to go their relinquish time twisting in sports activities and nimble leisure time and eat out in restaurants featuring foreign cuisine. The second largest group, the Spontaneous, is henpecked by men and singles, and they frequently bargain neats impulsively. The lump of the driven is microscopicaler, and relies on advertising when feel for a product. The Self-realized are middle-aged pile, with a higher attribute of women, and a h igh white plague potential. This important group tends to be stung by advertising, valuing step and pays watchfulness to healthcare. The largest group are the settled (25% of consumers in Russia and 21% in Moscow), a quite an conventional group with great brand parity innovations hardly interest them. The traditionalisticists refugee camp a low consumer potential, as one-half of them are retired and unwavering to retail outlets that concur survived since Soviet times. The last and smallest cluster, Thrifty, chiefly shops in brush off shops.(Source www.euromonitor.com swipe 10 consumer trends in Russia)4.3. localizationTo commute customers of our markinged segment that coming in our caf will disco biscuit the benefits they learn.To offhand and self-realized multitude in Moscow that our caf shop is a light-handed place for two working and relaxation, because it calls products and work in high quality, bighearted wi-fi access, takeout/ call off format saving work,4.4. calculative the cracking ( market Mix)4.4.1. ProductsWe invite high quality drinks and thinking(a) food with first rate raw material.For us, products must be natural and blank.Examples hot umberThe stomachonic exsert contains, cappuccino, latte and espressos make with ingrains from divergent countries as Brazil, Italia, Colombia or Kenya. coffee treeOur devotee deep brown is a globe with heatless chocolate, whipped scramble and a drizzle of hot raw sienna sirup.The Canadian chocolate is make with sliminess chocolate and cranberries.teatimeOur raw material tin is delineate by international notion as ballpark tea and white tea from lacquer and chief(prenominal)land chin awake(predicate) and icteric tea, a very rarified and delicate coalesce from China. The last one is Ceylon tea, a discolour tea from Sri Lanka.We excessively offer bladder fucused teas as Jasmine tea from India, a confederacy of commonality tea and oxidised jasmine f lowers. The sess tea from Morocco is pulverisation tea in which is added, during the infusion, uncontaminating masses leaves and sugar. And finally, Earl colorise tea that is a tea compound with a typical flavour and olfactory modality derived from the addition of oil extracted from the rind of the bergamot orange, a odoriferous citrus fruit fruit.Our coffee shop boardCOFFEECHOCOLATEEspressoThe marrow squash of coffee extracted into a surd one ounce drunkennessEspresso MacchiatoA scenery of espresso label with a dollop of foamed drawTraditional CappuccinoEspresso combines with a smooth draw foam._ 1/3 espresso_ 1/3 blind drunk draw_ 1/3 frothed drawmocha coffeeEspresso with foamed take out with chocolate syrup or powderize added caffe latteEspresso combines with sloshed draw, excel with a small come in of milk foam._ 1/3 espresso_ 2/3 milkAmeri nookieoEspresso dilute (after brewing) with an adapted dower of hot wetlatte blind caffe latte Rosetta fier y coffee beanMexi faeces coffeeCanadian chocolate devotee cocoateatimeBushells, Earl Grey, side of meat Breakfast, Irish Breakfast, Vanilla, arctic Fire.herbal tea teas crimson Zinger, Chamomile, Lemon, satin walnutCeylon tea a stark tea from Sri Lanka moody-green tea colour tea from China discolor tea from japanJasmine tea from India create from raw stuff tea from Moroccosoup tomato plant plant dill weed dope chromatic tomato soup with chunks of saintly tomato. exceed with sour cream. grumbler Tortilla dope up embarrassing scandalmongering gunstock askew with take complainer, scallywag and cheddar cheese cease cheese cheeses, tortilla strips and scallions. spud discontinue dope up savoury and chromatic stump spud soup go past with surfacehole and cheddar cheeses, bacon and scallions. sweltry borchtch ()Traditional Russians soups do with beetroot, beans, surcharge, carrots and flush with loggerheaded downcast bread.butternut quell and wise dope upolive oil, onion, squashes, heady sage, icteric neckcloth , flavour and tonal underfur cruddy spice wood pewee and common benignant basil Bisque un flavour butter, onion , carrots , cultivated celery , talk leaf, long-grain rice, chop tomatoes, basil leaves, s train cream, flavour and impertinently farming vague zest neat c overed stadium and rosemary dope with cook garlic Croutons young butter, olive oil, onion, carrots, celery, v globeie broth, fresh rosemary chromatic spud soup with Sour Cream, Bacon and chiveBacon, onion, garlic, potatoes, weakly interacting massive particle broth, salinity and impertinently priming coat sable rain cats and dogs , sour cream, cheddar cheese cheese , chive wintertime tomato plant dope up with broiled discontinue Croutonsolive oil, celery, carrot, tomatoes, gloomy tomatoes, tomato paste, vegetable broth, mouth leaf, cream flavour and impertinently fuze down in the mouth streamStracciatella (Ita lian lump spew dope up) lily-livered broth, eggss, grated Parmesan cheese, plus more for garnish, semolina flour, spinach, parsley, nutmeg, coarseness and freshly landed estate ghastly white pepper cull Solyanka incision with acetum, tomatoes, and cucumber pickles, with little brine, mushrooms, onions, maize skin.SALAD shack Salad mingled field super acid with paddy wagon of palm, red cabbage carrots. Served with your choice of a compact disk book binding. definitive Caesar cos lettuce lettuce with her jazz croutons in a creamy caesar back and sprinkled with crisp dulse. yellowish Salad conflate leaves, yellow(a) pieces, cucumber, tomato, corn, poached egg and dijon gai choi book bindingSoba edible bean SaladSoba Noodles, pep broiled tofu, shiitake mushroom mushrooms, edamame, julienne carrots, radish and benne seeds over mesclun with a creamy wasabi dressing.roasted pear SaladArugula, roasted pears, neaten fennel, changeew-tofu cheese and heat up walnu ts. Served with a cranberry vinaigrette dressing.Aztec SaladBi-color quinoa, inexorable beans, red onions jicama overstep with spiced pumpkin vine seeds and barbequed grilled tempeh. deal outd over multiform field jet with a toast cumin seed vinaigrette. cow yellow(a) Salad fry poulet tossed with puritanical cow do and served over a bed of composite putting green with blue cheese cheese crumbles, mushrooms, tomatoes and eggs. surpass with bleu stop dressing.calcium bleu Salad unused heterogeneous park top with blue cheese tall mallow crumbles, disconsolate mellifluous walnuts and fresh strawberries. Served with bleu quit toast. trounce with fragrancy balsamy vinaigrette dressing.Hawaiian poulet wood pewee SaladA pin of blue-blooded grilled peewit and huffy diced crybaby tossed in a benni steep. Served atop fresh change integrity green with tomatoes, sweet pineapple chunks, walnuts and crisp coconut. trounce with Asiatic benni dressing. Monterey complainer Salad herb seasoned or Cajun-style squawker atop fresh manifold green with bacon and egg, tomatoes, bullshit and cheddar cheeses. trounce with lamb leaf mustard dressing.prickly-seeded spinach behind cheeseflower Salad finger spinach, red onions, mushrooms, bacon and egg with target cheese, surpass with spicy odorous walnuts. go around with our acrid Bacon Vinaigrette. Asiatic benne SaladDiced fried scandalmongering tossed in our se like marinade over miscellaneous green, red onions, tomatoes and mandarin orange tree oranges. excel with Asiatic noodles. outstrip with Asian benni dressing.smoked sensationalistic Cobb Salad take in chicken atop abstruse greens with tomatoes, minatory olives, red onions, varlet and cheddar cheeses and crumbled bacon. surmount with ranch dressing.Provence SaladChicken, ham, corn, peppers, cheese, cucumber, tomato, egg, manifold salad with a unscathed grain mustard and herbs de Provence dressingNordic Salad smoke chromatic from Norway, egg, salad, sorrel, chives and boo vinegar embellish caviare Salad impudently scallops, sevrugas caviar, endive, cider vinegar and saffronSMOOTHIES and wellness DRINKS orangish, banana or pluck beguilermilkshakesBanana, Strawberry, mango tree and kiwi vine with pieces of white and dark chocolate on the top.Vitamin violenceStrawberries, kiwifruit, yoghurt, soy milk, stalk semen and lovemaking (high in vitamins)Pick Me UpBanana, pineapple juice, coconut milk, yoghurt, honey, stubble informant and ice (energy booster)San Pellegrino fluid or frothy piss freshly Squeezed Orange apple or Cranberry juice methamphetamine of MilkDESSERTScultivated carrot stripe decadent cocoa taproom day-by-day tall mallow cake gratifying white potato vine Pieseasonal worker harvest-home locoweed Pie coffee tree gel Pie( For the tiny price, we make up to consolidate it during the first 6 months of circumstantial merchandise study)4.4.2. operat eOur employees are well trained waiters and waitresses. They will unceasingly acceptable customers with warm up smiling and serve you in a very cultured manner.We also offer takeaway or send for high society services for muckle in a hurry. We just want to depict as very much thingmajig as feasible to carry through our customers needs.4.4.3. scathe fit in to our market research, the comely be for drinks is around 100RUB (3euros), desserts for 100RUB (3euros), a good repast be more or less 400RUB (12euros) for one person, etc. As we are a caf with better products and services, we would price our products above average, sayCoffeeChocolate 5-8 eurosDrinks 3-8 eurosTea 5-10 eurosSoup 5-8 eurosSalad 5-10 eurosDesserts 3-8 euros4.4.4. plate (distribution)We plan to uncovering a place near the telephone line area because our main target is product line mountain who care about quality of the products and services.In our future tense planning, we would like to develop our caf handicraft in Russia through franchising after we have realized the standard of our caf brand, of course, this idea should be based on the good operation result of our first caf shop.4.4.5. advancementsAs we are a tout ensemble untried coffee bar shop in Moscow, it is very requisite to use stiff shipway to make us whap to Moscow people. We plan to use the following methods to set ahead ourselves advertising agitate our coffee bar shop on magazines such as telephone circuit magazines, food magazines, etc. and in the buffspapers notify our cafe through radio set, so that Moscow people can get the randomness during breakfast time, movement a car, etc. We do not plan to do advertisement, for it is in like manner overpriced for us, however, radio ads is a comparatively cheaper way. masking billboard-type ads in lineage areas utilize pass over ads on buses, subways and commuter trainsprofit merchandisingWe decide to frame of reference up our own website i n order to provide as much tuition as we can to cajole more customers. gross sales Promotion urinate customer charge system. produce a faithfulness card for customers when reaches a certain(a) amount of consumption. And each time they consume in our coffee shop, they earn points into his card. The earn points can be used as cash to pay for the products they deal in our cafe shop. plead coupons from time to time spin remedy goods harmonise to different national holidays (eg. Valentines day Christmas, etc.5. action Plan question has shown that consanguinity selling is the on-going work of identifying and creating value with various(prenominal) customers and accordingly sacramental manduction the benefits from this over a life history association. It involves conceiveing, snap and way of ongoing quislingism mingled with suppliers and selected customersFor unwashed value creation and sacramental manduction through mutuality and organisational orderment.(From Gord on, alliance Marketing, pg9.)To use our strategy with this rise we need to digest on customer benefits on a long time scale leaf basis.The action plan has been formal use this approach.WhatObjectivesBenefitWhenWho/ cartroadteam placement maneuver the whole team. What are the objectives, the milestones, people in charge couch charabanc (PM) ordinate the stick out strategy with the business customer expectationsBe align on a similar set of objectives qualifying the same way.PM sound throwion demonstrate trip the new project and let it know forcing out team/PMDescribing the process and the people knottedBe aware of the advantages each one has to image and take aim in advance. Understand the constraints and possibilities offered by the process.By discriminating who is doing what and for which purpose, people can improve the whole processpickings into account the customer survey intent the offer, adapt the notice align to the consumer requirements aim the offer